11 Easy Ways To Make A Killer Marketing Flyer
A flyer is inexpensive to make, highly effective and crippling to your competition!
It will grab the attention of many people. Some will be in the market for your service too.
How do you make your flyer stand out amongst all the others? Its got to be done right!
Professional flyer designers like myself, make flyers "pop." Heres how...
1. Write a "Blazing Hot" headline.
Make it memorable, unusual or provocative using a few carefully chosen powerful words. Popular titles contain one or more of these words: I Promise You - You Get - Easy - The Secrets to - Unlock - Finally A Way To - Insider Tips - Time Sensitive - How to - Free Bonuses - Now You Can - Discover - Proven - Can You Believe.....
2. Use colorful - vivid graphics.
One large image will have more impact than many smaller images. An eye vivid photo grabs attention, creates a mood, and supports your story.
This image is your "center piece" and will draw your readers in.
You can purchase inexpensive - quality stock photos on the Internet.
Download individual photos or purchase a CD with many images.
3. Focus on the benefits of your product or service.
Your prospects will ask the question, "Whats in it for me?" Write from their perspective using the words "you" and "your." Avoid using the following words: we, us, I and our. Be sure to keep your text short and to the point. Some of the most powerful words to use are: free, save, love, new, results, and guarantee.
Break up long paragraphs with bullet points and place them in a separate box or space paragraphs as needed to avoid too much reading and mind clutter.
4. Use your clients testimonials.
Nothing builds legitimacy like an endorsement from a happy customer, especially if it demonstrates how happy they are with your product or service. Be sure to include the first and last name, company name and location of the person providing the testimonial.
5. Organize your page with boxes and borders.
You dont need to jam your flyer with a billion words and/or graphics. Incorporate some space to make certain elements stand out and to make the flyer easy on the eye to read.
6. Make for easy reading.
Highlight titles and subtitles in bold, but avoid using ALL CAPS because they can be an annoying turn off and difficult to read.
7. Keep It Simple Silly.
Dont use complicated words or phrases.
Youre not here to impress anyone with your grammar - you are here to sell your product or service and make some serious income.
Make it simple with two typefaces, and keep everything even.
Be aware of printing margins so your sentences dont print off the edge of the page.
8. Dont forget to proofread.
Have someone else proofread your work.
Missing mistakes is very easy to do. A second set of eyes usually reveals hidden mistakes. Grammatical errors lessen your credibility.
There is a mindset certain individuals have.. If they cant spell it right - maybe they cant do it right. Can you find the one word in this sentence purposley spelled wrong?
My point? - Proofread every time!
9. If you are on a tight budget, you do have options.
Select bright-colored paper, and print with black ink.
Instead of mailing them just spend 1 afternoon sticking them inside doors in your neighborhood. I did that when I first started out and my business grew to the point where I was mailing 3000 flyers at a time.
It takes time - remember: New York City WAS NOT built in 1 day.
Keep going - Consistency is key!
10. Offer a discount or special limited-time price.
Design a coupon on the bottom quarter of the flyer. Be sure to clearly state the deadlines and limitations of the offer. If it is a mail-in coupon, dont forget your mailing address.
It happens - pay attention.
11. Dont give up after 1 mailing or 1 hand delivery.
If getting business was that easy, EVERYONE would be business millionaires!
With that said - its really not all that hard either.
The golden key to success is consistency and a never give up attitude.
Remember the Colonel Sanders KFC story? He went to hundreds of investors, trying to convince them to help open up the first Kentucky Fried Chicken restaurant.
If he had given up right away - the world would have never experienced the Colonels 11 herbs and spices, famous fried chicken. I realize this is an extreme example -
but the point is - a little effort will pay you HUGE rewards. Never - Ever Give Up!
Use these proven techniques and you will see BIG results in the growth of your business.
If you are too busy to make your own flyer and want my original Magic Yellow Flyer - the one I used to build a "by referral only" service business, just log on to: MagicYellowFlyer